Vol 7 April 2009
Tournament Staff

Mac Everett
General Chairman

Kym Hougham
Executive Director

Jan Ivey
Director of Marketing and Sponsor Relations

Tony Schuster
Director of Operations

Gwen Crow
Tournament Coordinator

Paula Burnett
Volunteer Coordinator

Christine Lockett
Tournament Project Manager

James Stevens
Tournament Assistant

Behind The Scenes With Kym

Five questions for Kym Hougham, Pre-Tournament activities.

Each year presents a new but exciting challenge. What has been the biggest so far this year, with less than a month to go before the actual week of the tournament?
The most obvious has been the change to the name of the tournament and with that comes a new logo so, we have been quite busy. I must say, we are fortunate to have a group of people who jumped right in, created a new logo and helped us carry that out to all of our vendors, corporate partners and others.

Explain the philosophy behind the “experience” you are trying to attain when patrons come through the gates at Quail Hollow Club.
Quail Hollow Club is such a special place already and we do not want to do anything to distract people from feeling that as they walk on the grounds. Therefore, we try to keep the temporary structures such as tents, fencing, bleachers clean of too many logos. We also try and place all of these in areas where they feel as if they blend into the landscape. Then there are the services we provide. We work hard year-round to find the right kind of food and beverage items to please all tastes. We like to have many options for the patrons.

When you go to other tournaments leading into the Quail Hollow Championship tell us what you hope to accomplish each time. Or, does each trip have a different agenda?
Mostly, I am just trying to have face-time with the PGA TOUR players and their agents. I also want to listen to their ideas on how we can do better. It is a relationship-building opportunity. The players are also able to share with me their travel plans and any personal needs they may have when they come to Charlotte. On several trips, I also meet with other Executive Directors to share opinions and plans which pertain to our relationship with the PGA TOUR senior officers and staff as a whole.

Charlotte is fortunate to have a PGA TOUR event that has been recognized by players and media as one of the best on the TOUR schedule. Somewhere along the line people begin to think there were perks for the players which played a key role in the immediate success.
If providing Southern Hospitality and a great golf course for the players to play are considered perks, then we are guilty of that. We do try and look after the little things for not only the players, but all of the patrons, the ambassadors, the media, the corporate partners, the caddies and the list goes on. It has always been our core goal to make everyone who steps on the grounds not only feel they are at a special place but to feel special themselves. So, we do a lot of little things that add up.